WordPress – a set of scripts united in one general system. It has a little significance for an average user, without visual component (design) and additions (plugins).
WordPress is installed on the server. It is created and maintained by enthusiasts from all over the world and conducts this process – Automatic company.
It has a wide range of applications, ranging from simple one-page websites and ending with portals – news or online shops.
Important things to do after installing WordPress for beginners
Choose the topic of the blog/website
A dedicated website must stick to its purpose. Same goes for blogs. Don’t keep a blog on the random topics, define one stream and follow it. For instance, if you choose to write about professional essay writing services, do not write anything about learning methodology or anything else.
Otherwise, you may bring the search engines to a nonplus when they would determine the topic of your blog and by which keywords it must be shown.
CNC setup – human understandable URLs in WordPress
The links in WordPress look poorly designed. The search engines don’t like such references. In order to make them correctly, open WordPress admin, then select settings – permalinks (CNC) and choose spontaneous structure. You should insert in this field – category-post name-html and click on “save changes”.
Canonize all the URLs
If the articles of your blog are available by several URLs, you may face the following problems:
search systems would be puzzled which URL they need to show;
page rank would be distributed across the multiple pages;
* Starting with version 2.3, WordPress watches after it. If you are still using an older version, either upgrade it to the latest version or install the plugin Permalink Redirect.
Check the HTML source for validity
WordPress itself generates a valid code, but such errors may suddenly appear:
poorly written plugin or theme (HTML-template);
errors in the code made by the user.
First, check your site for errors and then, if there are some, look at the adjoining content to determine the source of the error and ways of editing. If the problem is in a plugin, then correct it as well.
SEO optimization of the title in WordPress
The title tag is the most important for the proper SEO, that is why you need to see how it is displayed on your website.
The headline of a blog and your main keyword should be enclosed in tags. If your slogan also contains keywords, it can be also enclosed in the tags.
Ping is a kind of notification which shows that there is a new content on the site and invites web crawlers to visit your blog.
WordPress pings Ping-o-matic website, which in its turn pings other websites. You can add other ping services by yourself, going to menu item options-writing in the admin panel.
Install the plugin Google XML Sitemaps Generator
XML Sitemaps Generator for WordPress facilitates the creation of site maps and helps to automate the process. The updated site map allows search engines to find out when a new online content is appearing.
Do not use a sponsored theme
The sponsored themes include paid links which can lower the Page Rank and may become a cause to fall under Google filter of sites with paid links. Use free content of WordPress directory which does not contain the sponsor themes.